Meaning of sales analysis ,Sales forecasting,Categories of sales forecasting method , Sales analysis process,Advertising research,Types,Product research,process

Meaning of sales analysis – A careful examination of a company’s sales records that is done to measure the company’s performance and to try and improve it ..

Sales forecasting is a process of estimating what your business’s sales going to be the future ..

 Categories of sales forecasting method

Qualitative vs quantitative
Native approach
Time series method
Casual / econometric model
Judgmental method
Artificial intelligence method

detailed chart of sales forecasting ... 

 Sales analysis process --

1. Get the bearings
2. Create a framework
3. Scale bright spots

Advertising research – advertising research is a specialized form of marketing research conducted to improve the efficiency of marketing .

Types of advertising research ==

1. Pre–testing
2. Campaign pre-testing
3. Post-testing

Product research – product research is a component of market research where by the characteristic of a goods or service , that will satisfy a recognized need or wants are identified ..

Process of product research –

1. Market research
2. Concept testing
3. Prototype development
4. Market testing
5. Product launch