Meaning of marketing research - marketing research is the systematic and objective search for and analysis of information relating to the identification and solution of any problem in the field of marketing the keyword in this definition of a systematic objective and analysis ..
Application of marketing research
Defining market demand
Describing a market
Approaches to sales forecasting
Forecasting sales of established
products / services
Limitations of marketing research
Marketing research the costly affair
it is lengthy and time consuming
it has limited scope
limited practical value
it can't predict consumer behaviour Not 100% accurate results
it provide only suggestions
non availability of reliable data
Threats of marketing research ÷
Excessive interview
lack of consideration and abuse by the respondents
the use of marketing research is sales ploy.
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